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EP30 Ariana Nicole | She Gained 800K Followers in Months (No TikTok)

Ariana Nicole March 20, 2026 15m 14s
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Ariana Nicole on Viral Reels, Body Positivity & ADHD Habits

Ariana Nicole joins Lexis Star to discuss her "Honey Butter Crunch" strategy, gaining 500k followers organically, and roasting her body-shaming viral haters.

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About this episode

Being a content creator may look easy, but behind the scenes, it takes strategy, consistency, and thick skin. In this episode, Ariana Nicole joins Lexis Star to share how she grew from 0 to over 800K followers on Instagram — completely organically. From understanding the algorithm and creating viral content to dealing with shadow bans and online criticism, this conversation breaks down what it really takes to grow in today’s creator economy. An honest look at the work, mindset, and resilience behind building a career online.

Timestamps

  • 00:00Intro
  • 01:10Meet Ariana Nicole
  • 01:30How She Came Up With Her Brand Name
  • 02:10Starting From Zero on Instagram
  • 02:50Strategy Before Launching OnlyFans
  • 03:20Growing 500K+ Followers Organically
  • 03:50Algorithm Changes & Content Getting Removed
  • 04:30Do TikTok Trends Actually Matter?
  • 05:30Content Routine & Weekly Schedule
  • 09:10Body Positivity & Dealing With Hate
  • 10:30Going Viral From Negative Comments

00:00:00:03 - 00:00:02:17 Speaker 1 Know, like I said, it takes me so.

00:00:02:17 - 00:04:50:05 Speaker 2 Long to learn to like. I feel like I can actually, like, dance a little and like, throw as low. Right? When it comes to the TikTok dances, I'm like, I just feel so cringe. I recently I've had a few posts removed just from me being in a bikini, so I think it's just a constant learning process, like learning the algorithm, because it does change.

00:04:50:07 - 00:05:07:01 Speaker 1 Welcome back to the Alexa Star Show. I am going to be sitting down today with some baddies. And here we have Ariana. Nicole, how are you? I'm good. Good. How did you come up with the name Honey Butter Crunch? It sounds like a cereal.

00:05:07:01 - 00:05:28:18 Speaker 2 Oh my God, I know. So I actually kind of planned my social media strategy, and I started my account with, like, zero followers, and I wanted it to grow really organically. So I was like, I didn't follow anybody who did it off like strictly. I kept it very PG for a very long time. I didn't even post on it for like two months.

00:05:28:19 - 00:05:46:08 Speaker 2 I came up with this random name where I was just like it, like nobody would see this and think like, oh, OnlyFans model. But something that was still kind of cute and like, playful and could eventually maybe be something like a little sexy. Like I'm kind of honey. So,

00:05:46:10 - 00:05:49:06 Speaker 1 Let's see. Got the crunch in the butt. Yeah.

00:05:49:08 - 00:05:50:15 Speaker 2 You know.

00:05:50:17 - 00:05:53:01 Speaker 1 How long have you been doing off for?

00:05:53:03 - 00:06:03:02 Speaker 2 I'm really new at this, actually. Yeah. So I actually started my Instagram, in, like, February this year. This past February. Okay. Last year.

00:06:03:04 - 00:06:04:21 Speaker 1 Right now. Sorry. Yeah. Okay.

00:06:04:23 - 00:06:14:08 Speaker 2 Yeah. So I started posting and, I gained a bunch of followers pretty quickly. And then I dropped my off, like, in August.

00:06:14:10 - 00:06:19:10 Speaker 1 Okay, okay. So you started with the IG. And then you transitioned to the.

00:06:19:10 - 00:06:32:11 Speaker 2 Oh yeah. Okay. So it was kind of like planned. I knew that I wanted to do it. I just also knew that like I needed to get, you know, traffic people into the website. You know I couldn't just do it like.

00:06:32:11 - 00:06:33:03 Speaker 1 Just bam.

00:06:33:03 - 00:06:33:19 Speaker 2 You know.

00:06:34:01 - 00:06:48:14 Speaker 1 Like I'm starting a new life. They're going to follow me. It's funny because when you say that, I think of all the posts, you know how you see these girls do reals? And it's like they told me. My boyfriend told me to quit my job and start a new life. And then they post like, you know, their income and how they actually failed.

00:06:48:20 - 00:07:03:11 Speaker 1 So that was really smart. And I find that nowadays we have so much information when it comes to how to scale. All right. So you how many followers did you build from February until August you recall.

00:07:03:13 - 00:07:08:10 Speaker 2 I think I got about half a million. What. Yeah. Yeah. It was.

00:07:08:12 - 00:07:09:14 Speaker 1 Are you crazy.

00:07:09:15 - 00:07:11:14 Speaker 2 Yeah. Organically. Just from reels.

00:07:11:14 - 00:07:12:07 Speaker 1 No way.

00:07:12:08 - 00:07:25:09 Speaker 2 No TikTok, no anything else. Just Instagram. So it's been it's been kind of surreal. Like I think right now I'm at 800 something thousand. I really want to push that to a million in the next few months. But yeah.

00:07:25:14 - 00:07:28:12 Speaker 1 Do you ever have any trouble with the shadow ban?

00:07:28:14 - 00:07:56:16 Speaker 2 Recently I've had a few posts removed just from me being in a bikini, so I think it's just a constant learning process, like learning the algorithm because it does change. So certain trends and stuff that did work for me for a while, you know, they kind of stop working. You have to pivot, you know? So I, I do like have like, a fence account where, like, it's all Olive girls and I'm just like following the top people who constantly go viral and I'm just seeing what works for them and seeing how I can make it.

00:07:56:18 - 00:08:05:23 Speaker 2 And, yeah, make it your own implement, you know, certain things and noticing certain trends and where it's going viral. Sometimes it's walking, sometimes it's elevator, sometimes it's TikTok dances.

00:08:05:23 - 00:08:08:09 Speaker 1 I feel, are you good at TikTok dances as a.

00:08:08:09 - 00:08:09:09 Speaker 2 Mom or.

00:08:09:09 - 00:08:17:05 Speaker 1 A blog? And I'm like, this will be so fun to do, right? But I'm just like, you know, like, I just take.

00:08:17:07 - 00:08:25:14 Speaker 2 So long to learn to, like, I feel like I can actually, like, dance a little and, like, throw ass, right? When it comes to the TikTok dances, I'm like, I just feel so cringe.

00:08:25:14 - 00:08:46:23 Speaker 1 I so do I have like, no, like I can like, wine and dance sexy. But when it comes to like, choreography and like learning that stuff, I find that I have a really hard time doing that. And I see these girls and I'm like, God damn, it looks so easy. But it's not. And for me to, like, set up the camera there and be like, okay, record, you know what?

00:08:47:02 - 00:08:55:20 Speaker 2 I feel so cringe. I don't know how they do it and they look good, you know? I mean, I'm just like, I wish I could learn that if I could learn it in 30s and do it, I would do that.

00:08:55:21 - 00:09:04:04 Speaker 1 Oh, yeah, for sure, because then it's like instant follower interactions. But it is it is a bit difficult. I'm not going to like, do you do any dances like do you.

00:09:04:04 - 00:09:19:04 Speaker 2 Ever know I like if I see one that's like super easy, I'll try it. But not really. I feel like I just like, focus on kind of what works for me. Okay. But if I see one, that's easy. I'm like, you know, that looks fun.

00:09:19:05 - 00:09:22:12 Speaker 1 Yeah, like the SpongeBob one was pretty mushy. Did you do.

00:09:22:12 - 00:09:25:03 Speaker 2 That? No, I did it. I kind of I've been thinking about I'm like, should.

00:09:25:03 - 00:09:27:01 Speaker 1 I say maybe we should do it today?

00:09:27:01 - 00:09:28:07 Speaker 2 Yeah we should, we should.

00:09:28:07 - 00:09:34:18 Speaker 1 I'm done. I bet that's an easy one. So we could definitely do that. What is the favorite part of your job?

00:09:34:20 - 00:09:58:17 Speaker 2 Working from home, right? Yeah. I love that. I love being able to just get cute and do my makeup and, you know, show my content and then get back into sweatpants and, like, hibernate, you know what I mean? Like, I'm totally I'm. I feel like I'm 60% introvert and, like, 40% extrovert. Like, I really do like my alone time.

00:09:58:17 - 00:10:06:07 Speaker 2 I like my peace. But when I'm around certain people, like, I feel very extroverted. So, I like I like being at home.

00:10:06:07 - 00:10:12:16 Speaker 1 I'm totally like that, too. I love, I love to socialize, but then, like, after a few hours, I'm like, okay, it's time to, like.

00:10:12:18 - 00:10:13:17 Speaker 2 Reset. Yeah.

00:10:13:17 - 00:10:28:01 Speaker 1 Sometimes I tell my husband, you got to get out of the house. You know, I need some alone time. So what does a day look like for you? Like how much time actually goes into making your content in a week? Let's say if you're watching this right now, I bet you care about how you look, feel, and smell.

00:10:28:01 - 00:10:53:15 Speaker 1 Especially smell. And that's why I'm here to talk to you about King Rella. They make all natural soaps, shampoos, lip balms and deodorants for men. But I'm not going to lie, I use them as well. They use organic ingredients that keep you feeling fresh all day long. And trust me, you deserve to treat yourself like a king. So do yourself and your girlfriend a favor by visiting them at King rella.com.

00:10:53:16 - 00:10:59:22 Speaker 1 You won't regret it. Oh, and don't forget to use my promo code Lexus Star to get 15% off your order.

00:11:00:00 - 00:11:06:05 Speaker 2 I like to plan my weeks out so I have a calendar handwritten because that helps me better than, like, typing on my phone.

00:11:06:07 - 00:11:07:04 Speaker 1 Do you hear that?

00:11:07:10 - 00:11:07:20 Speaker 2 Yeah.

00:11:07:20 - 00:11:23:18 Speaker 1 Do you hear? Oh, so she's saying that she likes to have her weak hand written? Yeah. Not texting. That is me. Okay, we have a lot in common because every time I'm like, no, I need to put in the paper. Yeah, because it stays in your brain, right?

00:11:23:20 - 00:11:43:10 Speaker 2 It does. If I need to make a list of some stuff that I need, I'll write that down on my phone. But when it comes to actually planning my week, like I'll do usually Monday and Tuesday is for making OnlyFans content. Wednesday I try to do off TV. Okay, Thursday and Friday is editing or Instagram content.

00:11:43:10 - 00:12:03:12 Speaker 2 So I try, I try to keep like a pretty strict schedule and then Saturday is like family day. Sundays, if I didn't finish anything or if I want to plan my week, do chores, stuff like that. So I try to pack it all in so I can kind of like if I forget anything or if I have like a custom or anything like that, I can kind of just fit that in pretty easily.

00:12:03:12 - 00:12:05:01 Speaker 1 Okay, so you're very organized.

00:12:05:03 - 00:12:07:08 Speaker 2 I try to be organized.

00:12:07:08 - 00:12:13:07 Speaker 1 I'm like, I'm taking mental tips right now from everything that you're saying. I need to organize my days a little bit better.

00:12:13:07 - 00:12:27:18 Speaker 2 It's so funny. I really don't view myself like I. I feel like I have like, A.D.D., but it almost forces me to be more organized because I will do nothing if I'm not. You know what I mean? Like, I have to have a plan and like, a.

00:12:27:20 - 00:12:28:23 Speaker 1 You need a plan to execute.

00:12:29:00 - 00:12:29:23 Speaker 2 Yeah, yeah.

00:12:29:23 - 00:12:37:01 Speaker 1 For sure. And what do you do for a TV? What kind of content do you take there. Because that's a safer work. Yeah. Platform. So what?

00:12:37:03 - 00:12:57:02 Speaker 2 I've been kind of just trying to have fun with it. Like if I go and I travel, like, you know, we're in Miami today, so, like, I'll go try to do something fun in the city. Museums, food, like experiences. That's kind of what I've been gravitating towards more than vlogging style. Because I just want it to be more of like a personal experience.

00:12:57:02 - 00:13:04:17 Speaker 2 You kind of get to go along with me to do something. You know, I just did, a few episodes in Vegas. So nice. Really, really fun.

00:13:04:18 - 00:13:19:19 Speaker 1 Amazing. We're definitely going to check that out. How do you deal with the criticism? Because from your posts, I know that you talk a lot about, body positivity. Right? So, why is that very important to you?

00:13:19:21 - 00:13:39:14 Speaker 2 I feel like, well, when I was younger, like 18, like, I tried modeling and I was skinny. I was so skinny, I was like, 120 pounds. I'm five, seven, five, eight. And I just was always told like, oh, you're still too curvy. Like I had hips and like a little bit of a butt. Like they were like, you're just you're just so curvy.

00:13:39:14 - 00:13:54:15 Speaker 2 And I'm like, do you want me to look 12 like that? I'm crazy. Yeah. And it's something that I feel like I really struggled with, and I kind of got to a point where I started to really accept my body and like, you know, I don't have to be 120 pounds to be sexy, you know what I mean?

00:13:54:15 - 00:14:01:19 Speaker 2 Like, I can be at a weight that feels comfortable to me, and still feel really good about myself, you know?

00:14:01:19 - 00:14:04:21 Speaker 1 Very good. So thank you. Very sexy.

00:14:04:21 - 00:14:18:05 Speaker 2 I love curves. Yeah. I'm really, I'm really embracing this era, and, you know, if you know what I mean. It's it's kind of refreshing to not feel that pressure, you know? And just as long as I eat well, I go to the gym.

00:14:18:06 - 00:14:21:18 Speaker 1 Do you still have a lot of people criticizing you, though, like under your comments or stuff?

00:14:21:19 - 00:14:32:19 Speaker 2 Oh my God. One of my most viral videos is oh my God, this is one of my most viral videos is like a bunch of people roasting me in the comments. I swear to.

00:14:32:19 - 00:14:35:06 Speaker 1 God. What was the video? This video was for?

00:14:35:06 - 00:14:49:02 Speaker 2 So I didn't even think it was going to go viral. That's the thing about it, it's like, so I was so tired. We had been shooting reels all day. Me and my friend and I, my feet hurt. I was pissed off. I was like, I'm so done with this. Like, I was.

00:14:49:02 - 00:14:50:10 Speaker 1 Like,

00:14:50:12 - 00:14:55:02 Speaker 2 I was in a mood and I was hungry. You know, I'm I'm not liable for the things that happen when I'm hungry.

00:14:55:02 - 00:14:55:23 Speaker 1 Yeah, exactly.

00:14:56:00 - 00:15:06:13 Speaker 2 Same. But it was like an elevator real. And I kicked the door in and, like, I like, don't realize that I have a RBF sometimes, and I, like, gave the camera the stank is like arbor of.

00:15:06:13 - 00:15:11:16 Speaker 1 Like, so RBF just for people who don't know resting bit face. Yes. Right.

00:15:11:16 - 00:15:28:12 Speaker 2 Yeah that is that is it. And then like I turn around like I fix my pants and then like I smile and like, I don't know what it was about that I don't know if it was the bitch face to smile or if it was like the fixing my pants, but it like, it just got people's attention. I think it's at like 10 million.

00:15:28:12 - 00:15:31:23 Speaker 1 Wow. Wait, you do black pants with, like, the red on them?

00:15:32:01 - 00:15:33:09 Speaker 2 No, they're tan pants.

00:15:33:11 - 00:15:38:17 Speaker 1 Okay, but you've done maybe another one. Yeah. It did. Well, so you were like, let me do it. Okay. With the comments. Like.

00:15:38:18 - 00:15:58:04 Speaker 2 And they were all telling me that I was like, fat and I had cellulite and like, that was the biggest comment. They were like, oh, cottage cheese, you're awesome. And I was like, y'all realize that, like women's bodies like, this is natural, you know what I mean? Like, it's okay for women to have cellulite, you know what I mean?

00:15:58:04 - 00:16:00:17 Speaker 2 Like, especially if you're curvier, like, it's going to.

00:16:00:20 - 00:16:20:11 Speaker 1 But even a lot of skinny girls have cellulite. It's just they have this idea. I also feel like because there are a lot of I that we see online, right. And everything is like so polished. And then there are the girls that do excessively, you know, filter. Yeah. Content that they think that that's actually how it is.

00:16:20:11 - 00:16:22:12 Speaker 1 Right. And there's just like nobody like that.

00:16:22:12 - 00:16:42:14 Speaker 2 Yeah. I mean, the pants weren't the most flattering. I'll give I'll give people that. But at the same time I was like, damn. Like, do y'all not like women? Like, yeah, I think most of the comments were super, super mean. And then a few comments were like, I don't think you'll actually like women. Like many other men were calling the men out, being like, I don't there's nothing wrong with them.

00:16:42:14 - 00:16:46:15 Speaker 2 Yeah, yeah, yeah. You know, so it was like it was kind of crazy, but but you know what?

00:16:46:19 - 00:16:50:18 Speaker 1 Hey, that's the thing about haters. You got to love them because they're.

00:16:50:20 - 00:16:51:06 Speaker 2 Following.

00:16:51:06 - 00:17:02:11 Speaker 1 Right? You went viral. Yeah. People are engaging. People are. Are you talking commenting and like you're just they're like, I just got, you know, a bunch of followers, which is going to generate into my.

00:17:02:13 - 00:17:05:16 Speaker 2 Yeah. OnlyFans. Yeah. Thanks for the traffic. Yeah.

00:17:05:18 - 00:17:15:01 Speaker 1 Exactly. Yeah. Keep eating. Like Cardi B said in one of her speeches, she's like, into my haters. Thank you. Because you're still listening to my music and making me popular.

00:17:15:03 - 00:17:18:11 Speaker 2 Yeah, honestly, she's so right. I love yeah.

00:17:18:11 - 00:17:24:13 Speaker 1 Yeah. Okay. Last question for you today. If you had one superpower for a day, what would you choose and why?

00:17:24:18 - 00:17:25:07 Speaker 2 Just for a.

00:17:25:07 - 00:17:27:13 Speaker 1 Day. Just for a day.

00:17:27:15 - 00:17:30:07 Speaker 2 That's really hard. You're going to think I'm evil.

00:17:30:07 - 00:17:33:23 Speaker 1 No I'm not that.

00:17:34:01 - 00:17:34:18 Speaker 2 Mind control.

00:17:34:23 - 00:17:37:21 Speaker 1 Ooh I didn't even think of that one.

00:17:37:21 - 00:17:40:06 Speaker 2 I like getting my way.

00:17:40:08 - 00:17:40:13 Speaker 1 But I.

00:17:40:13 - 00:17:41:23 Speaker 2 Wouldn't be, I wouldn't be evil with.

00:17:41:23 - 00:17:42:09 Speaker 1 Yeah, yeah, yeah.

00:17:42:11 - 00:18:01:16 Speaker 2 You know what I mean. Like I, I like I have, you know, like, I want everybody to do good and be good people and do well for themselves. And like, I genuinely I don't feel negative towards anybody, even people who don't like me. It's like I'm not for everybody. I know that. So I hope you heal. Yeah. Do what's best for you and I'ma just mind my business.

00:18:01:16 - 00:18:12:11 Speaker 2 But at the same time, like, I feel like I could do a lot of good with, you know what I mean? If I could just control. If I could just make, you know, better people.

00:18:12:13 - 00:18:23:23 Speaker 1 Make make them better people. Ariana, thank you so much for sitting with me today. This is so fun. It was so nice to meet you and, follow her on her socials. Give us your socials.

00:18:24:01 - 00:18:36:22 Speaker 2 I have two Instagrams. Honey butter crunch with two cheese at the end. And then I also have Ariana Nicole at eight. So if you type in Ariana Nicole, you will be able to find me for sure. So.

00:18:36:22 - 00:18:37:11 Speaker 1 Thank you so.

00:18:37:11 - 00:18:39:01 Speaker 2 Much. I thank you for having me.

00:18:39:01 - 00:18:43:10 Speaker 1 Thank you so much, guys, for tuning in. And we'll see you soon for you.

00:18:43:10 - 00:18:44:12 Speaker 3 Yeah. And you guys.

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